Wednesday, July 04, 2012

40 Days and Counting

by Jeff Fisher
High School Football America

Some days it's quality over quantity, especially when it comes to this week that is very messed-up for business with July 4th falling on a Wednesday.

First, since I really haven't talked at all about the football aspect of what we're doing, I made a stop after all of our meetings at Beverly Hills High School to take this pic.

The reason?

I love that Beverly Hills High's nickname is the Normans.  It's just a cool name.

For those of you wondering, what is a Norman?  Well, the Normans were the people who lived in the Normandy region of France.

The Normans most "famous" person is William the Conquerer, who oversaw the conquest of England in 1066.  William served as the first Norman King of England from 1066 until his death in 1087.

One other cool note about Beverly High is that the school's "Swim Pool" was the scene of the school dance in the Christmas movie It's a Wonderful Life featuring Jimmy Stewart.  The pool was built beneath a basketball court that opened to reveal the 25-yard swimming pool.

Finally, Beverly Hills High is not the school in Beverly Hills 90210.  The fictional West Beverly High School was actually Torrance High School.

Thus ends today's history lesson. :-)

As far as quantity over quality that I mentioned earlier, we only had two meetings on Tuesday, but both went extremely well.

The first was an investor call that was arranged by a friend/business acquaintance, who's been extremely supportive of our effort by looking at our business plan or sometimes just cheerleading that we're on the right track.  He also asks awesome questions that sharpen me for the moment when I need to speak to an investor.

Before telling you about the meeting, let me say this, we've only know this person since the beginning of March when we met him at the Maxwell Football Club's 75th Gala.  The MFC is the country's oldest football club and we're currently working with the organization on a great partnership that we look forward to announcing in the coming weeks.

I point-out the fact that our relationship is new, because it speaks to how important it is to get out there and network.  You just never know when opportunity comes knocking.

At this point I need to mention that these are my girlfriend Trish's words since the day we met.  BTW...she's right.

Our preliminary investor call when extremely well.  Finding investors is a numbers game, the more people you talk with, the better your odds are of finding the doe-ray-me.

Each and every investor meeting is like taking a master's degree class to me, and every one is different.

One of the biggest things I've had to improve upon is getting my pitch down...once again, insert Trish's voice telling me not to tell my entire life's story.

Yes, I've been long-winded at times, but I'm getting better at saying the who, what, when and how in a concise story.

Obviously, listening is the other skill you need, but more importantly, it's being able to listen, plus address any concerns or questions that arise during your listening.

Yesterday's call was a little bit longer than most, because of the "warm introduction" we received from our friend.  Warm introductions are awesome and speed-up the process when you are on a tight deadline like we are on right now.

The call ended on a positive note with all agreeing that we would be back in-touch in 7-10 days after the investor did a little more research.

After that conference call, we immediately hopped into our National Car rental to drive to Hollywood for an advertising meeting.  I mention National, in case, they want to become a sponsor. :-)

Rule 1...never miss an opportunity to promote a sponsor.

Our meeting was with a friend, who is the CEO of a well-known advertising firm.  The meeting was at Sur Restaurant on Robertson near Melrose, which I highly recommend for lunch.  It has great open air dining in the front of this uniquely decorated space.

Once again, it was a great meeting as we got our friend up-to-speed on what we are doing in LA and nationally when it comes to high school sports.  We then proceeded to brainstorm, which of the firm's clients would be interested in hearing our pitch.

We came away with a target list of the Burger King, Ford, Home Depot and the US Marines.  But more important we came away with a wealth of information about how our vision for storytelling puts us in a position to create content that advertisers will be able to use in multiple ways with America's burgeoning digital age upon us.

With everything finished for the official part of the day, it was time to head to our favorite spot, which is poolside at the Beverly Hilton for a drink and a breakdown of the day.

The post-game analysis of the day with Trish went from 5 P.M. at the pool and then right through lights out at 10 P.M. when it was time for bed.

What is it like to be an entrepreneur?

There's no off-switch.

Rise and grind for the 4th of July tomorrow!

Happy Birthday America, which sounds very close to High School Football America...don't you think?

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